FOR
IMMEDIATE RELEASE
Contact: Tripmart.com
Germany, most preferred by Indian biz
travellers
Indian-outbound
MICE (meetings, incentives, conferencing, exhibitions) market is estimated to
be around $550-600 million in 2011 with 1.5-1.8 million passengers travelling
for the same, according to a recent study.
Pharmaceutical,
Cement, FMCG, IT and Financial services were the major industry verticals
contributing to outbound MICE sector.
Many of the
foreign national tourism boards recorded a double digit growth in Indian
tourist arrivals under the MICE segment.
The
arrival figures grew by 12 per cent in Hong Kong, 15 per cent in Malaysia, 30
per cent in Thailand and 40 per cent in Czech Republic.
Germany
leads in the MICE travel destination market as a preferred choice for India's
corporate sector, the recent report on India Outbound MICE Market by Synovate
Business Consulting said.
According
to the findings of the report, mid-sized and large corporates who have
organised MICE trips in Europe between 2010-11, opted for Germany with a lead
percentage of 73 per cent, followed by the UK with 52 per cent, France-51 per
cent and Switzerland-45 per cent.
The
leading cities of choice include Frankfurt with the maximum votes at 54 per
cent followed by Berlin at 51 per cent and Munich at 44 per cent.
FACTORS FOR SUCCESS
According
to the German National Tourist Office (GNTO), India, the number of visitor
overnights have grown by 26.2 per cent in 2011 over the corresponding period in
2010 (January – December), highlighting an average growth of over 15 per cent
every month. Lower hotel rates and carrier options in Europe supported by
infrastructure and professional partners are reasons factoring the success of
Germany as a business travel destination, the report highlights.
“We
believe 2012 will witness an increase in Indian outbound tourism to Germany. We
are upbeat that travel for incentives will continue to grow as desirable
choices for many corporate in the years to come.
This year
we will continue with our affordable hospitality theme and also focus on
promoting ‘the fairytale route' in Germany which passes all the enchanting
castles, town and villages from where all the famous fairytale characters have
originated,” said Mr Romit Theophilus, Director - Sales and Marketing, GNTO.
NEW DESTINATIONS
Growing
penetration of the internet and adoption of social media as a part of
commercial channel has built awareness among the corporate about newer
destinations. Travel agents are seeking new and affordable destinations
especially to cater to the MICE demands of small and medium enterprises (SMEs)
that have budget constraints.
Uzbekistan,
Bahrain, Jordan, Turkey, Spain, Greece and Egypt are some of the destinations
where travel agents plan incentive trips for SMES.
Egyptian
Tourism recently took part in a 3-day event held across three cities — Mumbai,
Bangalore and Delhi. “The Egyptian tourism office is keen to evolve Egypt as
not just honeymooners but also as one of the top business-MICE destination,
Director of Egyptian Tourism Office in India,” Mr Adel El Masry, Director of
Egyptian Tourism Office in India, said at the event. Egypt saw about 14.7
million tourist arrivals in the year 2010 from around the globe.
Oman Tourism
also conducted a four-city road show last month to showcase the destination in
the leisure and MICE segments. Till November 2011, the total number of Indians
that travelled to Oman was 7.40 lakh, which is a 4.4 per cent increase over
2010, while the premium travellers grew by 20 per cent, according to the
Ministry of Tourism, Oman.
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