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Billboard campaign promoting Greece hits NYC
Electronic billboards in
New York City’s Times Square are hosting an advertising campaign inviting Americans
to visit Greece this summer.
The promotional effort
begins on Friday, March 23, and will last for 30 days.
The campaign is being
organized by private initiative Up Greek Tourism and aims to promote Greece as
a tourist destination. A voluntary effort, Up Greek Tourism raised over 20,000
dollars from 330 private individuals to cover the cost of the Times Square
campaign.
According to the
organizers, 50 percent of the funds raised came from supporters outside Greece,
including Australia, Belgium, Bulgaria, Cyprus, France, Germany, Qatar,
Singapore, Russia and the United States, among other countries.
The campaign’s promotion was conducted
mostly via social media networks.
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