FOR
IMMEDIATE RELEASE
Contact: Tripmart.com
Singapore woos Indian tourists with new
campaign
In strategic collaborations
with specialised travel and lifestyle partners in India, the Singapore Tourism
Board (STB) has unveiled its latest plans for the Indian market. “Singapore –
The Holiday You Take Home with You,” the third in a series of customised and
differentiated marketing campaigns after those in China and Australia, adopts a
similar consumer-centric approach.
STB's new marketing
campaign focuses on offerings that appeal to the Indian audience.
The campaign rests on four
pillars of enriching experiences: family fun, active lifestyle, culinary, and
romance.
‘IMPORTANT MARKET'
“India is an important
market for us. Today, Indian travellers have discerning travel needs. Indian
consumers prefer families to travel and bond together through shared learning
experiences.
Many also research and plan
their own free and independent traveller itineraries on the Internet, and are
eager to try out and learn new things,” Mr Randall Tan, STB's Regional Director
for South Asia, said. STB's new campaign wishes to draw an emotional connection
between travellers and the destination, Mr Tan said.
Indian tourists to
Singapore grew from 8.3 lakh in 2010 to 8.7 lakh in 2011, a 5 per cent
year-on-year growth. A total of 13.2 million global tourists visited Singapore
in 2011.
DIGITAL THRUST
The campaign is driven largely
by a digital thrust that features online and mobile advertising, a dedicated
India landing page on the YourSingapore destination Web site, and social media
engagement, including a Facebook quiz. The dedicated Web page allows easy
navigation and customisation of one's travel itinerary.
It also highlights the new
itineraries under culinary, family fun, romance and active lifestyle, travel
agent listings and travel essentials, along with a social media component to
enable travellers to have first-hand information about the latest events taking
place in Singapore.
Never
miss a holiday, get best holiday deals, with best flights and best hotel deals
with http://www.tripmart.com
For further
details, log on to http://www.tripmart.com , you will not
like to miss the experience with our holiday packages.
Tripmart.com
is a leading online holiday store, providing full bouquet of travel services
globally. Tripmart.com (is a part Tripmart International Limited (TIL)), based
in London, United Kingdom (U. K.) with presence in countries such as US,
Singapore, Canada and India. Tripmart consists of team of dedicated
professionals from travel and related industry with several years of expertise
in travel domain.
Tripmart
provides complete travel solutions for the requirement of business and leisure
travelers which includes E-Business, Air, Hotel, Rail, Corporate Travel,
Leisure Travel, and Travel Insurance.
Tripmart.com
is a member of American Society of Travel Agents (ASTA), Pacific Asia Travel
Association (PATA) and Tripcos.
The company specializes in holiday
packages to various countries such as America, Canada, China, France, Germany,
Hong Kong, India, Indonesia, Italy, Malaysia, Maldives, Mauritius, Netherlands,
Philippines, Singapore, Spain, Sri Lanka, Switzerland, Thailand, UAE, UK,
United Arab Emirates (UAE), United Kingdom (UK), USA, Jordan, Egypt, South
Africa, and Australia.
No comments:
Post a Comment